There are over 625,000,000 keyword based searches conducted every day on the internet. These searches are conducted principally on three major sites. Google.com currently enjoys around 40% of the search market and is the dominant search player. Closely behind (but arguably shrinking as they expand their business model to much more than search) is Yahoo with about 30% market share. Trailing these two is MSN.com with about 15% of the market.
The search results delivered on these sites and others are a blend of natural search listings and advertisers. Advertisers typically get to the front of a given search term based on the amount of money they are willing to spend to drive a user to their site and/or their relevancy to the search term. This search engine marketing strategy is frequently referred to as Cost Per Click (CPC). Natural search listings arrive at the front of a given search term based on proprietary algorithms (formulas) that analyze hundreds of factors. adNET works with intenet marketers to develop online marketing strategies that utilize both natural and CPC strategies that are customized to the specific needs, budget and potential of their customers.
